Reports
User Guide - Reports (Cecília.IA)
Reports — Overview
By clicking on Reports, you access the system's central analytics dashboard. It brings together three main types of reports:
General Report – complete view of all activities and calls.
Performance – detailed conversion funnel by campaign.
Each tab can be filtered by date, campaign, agent and success criteria, allowing customized reports.
General Report — Activities and Calls
The General Report provides a complete view of all interactions carried out by campaigns, presenting data line by line.
Available Filters
Start / End Date — set the time range you want to analyze.
Success Criterion — select a specific type of outcome (e.g.: “Success”, "No Success" ).
Campaign — filter by a specific campaign or view all.
Agent — choose the agent who made the calls.
After setting the filters, click Filter to generate the report.
Report Columns
Phone
Dialed contact number
Date
Date and time of the call
Call ID
Unique record identifier
Time
Total duration of the call
Criterion
Classified result of the call
Summary
Service summary created by Cecília.IA
Recording
Direct link to listen to the call audio
💡 Tip: You can export the report in CSV format by clicking the download icon next to the Filter.
If there is no data for the selected period, the system will display the message:
“No report found. Suggestion: create a new campaign to start generating reports.”
Performance — Detailed Conversion Funnel
The Performance tab is a visual tool that allows you to analyze campaign efficiency in a structured way, through a performance funnel.
Available Filters
The same filters from the General Report also apply here:
Start / End Date
Success Criterion
Campaign
Agent
Funnel Structure
The funnel displays performance stages in colored blocks and percentages. Each stage shows conversion relative to the total lead base.
Total Base
Total number of imported leads
Dialed
Leads that received a call
Answered
Answered calls (human voice detected)
Productive
Calls with relevant interaction
Success
Calls that reached the final objective (e.g.: sale, scheduling, acceptance)
The colors and blocks visually represent the conversion rate at each phase, helping identify bottlenecks or optimization opportunities.
💬 Example: If you imported 1,000 contacts and 600 were dialed, 300 answered and 100 completed successfully, the funnel will show each percentage cascading.
Conclusion
The Reports module is one of the most strategic parts of the Cecília.IA platform. With it, you can:
Monitor all calls made.
Track results in real time.
Analyze conversions visually.
Export detailed reports for audit or external BI.
All of this in a clean, organized interface ready to provide valuable insights about the performance of your campaigns and agents.
📊 Summary: The Reports dashboard turns Cecília.IA data into intelligent decisions, enabling complete and transparent management of your voice operations.
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